United Way of West Florida
Position Description
Latest Revision Date: November 2025
Position/Title: Individual Donor Manager
Reports to: Director of Development
Exempt/Non-exempt: Salary, Non-exempt
Salary: $43,100
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General Description:
The Individual Donor Manager is responsible for leading the cultivation, stewardship, and growth of individual donors and donor affinity groups. This role ensures that the United Way of West Florida (UWWF) provides meaningful, personalized engagement opportunities that inspire giving, advocacy, and volunteerism. The manager will oversee relationship management with individual donors at all levels and coordinate the strategy and operations for key donor groups, including Tocqueville Society, Leadership Giving, Women United, Emerging Leaders, and other affinity groups. The successful candidate will be a strategic relationship-builder, a results-driven fundraiser, and a collaborative team player who strengthens the pipeline of individual giving to secure UWWF’s long-term sustainability.
Key Responsibilities:
Donor Cultivation & Stewardship
· Build and maintain relationships with individual donors across giving levels.
· Identify, qualify, cultivate, and solicit financial contributions from individual donors
· Develop customized cultivation and stewardship plans tailored to donor interests and capacity through regular correspondence and contacts in person, by phone, mail.
· Coordinate recognition events, donor appreciation, and personalized communication to sustain long-term relationships.
· Work with the Director of Development and the CEO to develop strategies for solicitation of major gifts.
· Develop and maintain a targeted, segmented list of donors, prospects, and donor referral sources.
· Maintain CRM with donor information.
Donor Group Management
· Provide leadership and strategic oversight for donor affinity groups (Tocqueville, Leadership, Women United, Emerging Leaders, Young Professionals, Agnes Weis Society, etc.).
· Develop group-specific engagement strategies, recruitment plans, and stewardship models.
· Collaborate with volunteer leaders and committees to maximize group impact and visibility.
· Develop meaningful ways to engage donor network members throughout the year, including personal visits, executing unique events, and volunteer opportunities to connect donors to our work in Escambia and Santa Rosa Counties.
Fundraising & Strategic Growth
· Design and implement strategies to grow individual giving revenue, with measurable annual goals.
· Partner with the VP of Philanthropy & Communications and the development team to integrate individual giving into the overall fundraising strategy.
· Identify opportunities for major gifts, planned giving, and legacy contributions.
· Work with the development team to steward event attendees and convert to leadership donors.
Leadership & Collaboration
· Represent UWWF in the community, serving as a trusted ambassador of the brand.
· Partner with marketing/communications to develop donor-focused materials and impact reports.
· Contribute to team planning, goal setting, and accountability processes.
Additional Responsibilities:
· Work with the Marketing team to develop compelling communications and materials that support campaigns, events, and programs.
· Represent UWWF at community, partner agency, and networking events to build relationships and increase visibility.
· Collaborate with the Community Impact team to ensure the success of programs and initiatives.
· Cultivate volunteer and donor connections that drive community engagement and financial support.
· Support general administrative tasks and perform other duties as assigned in support of team and organizational goals.
· Assist with workplace campaign presentations as needed.
· Assist with UWWF events as needed such as, but not limited to, Day of Caring, Stuff the Bus, and the annual celebration.
Qualifications:
· Bachelor’s degree or equivalent experience in nonprofit management, fundraising, marketing, or a related field.
· 1-3 years of experience in fundraising, donor relations, or nonprofit development.
· Excellent public speaking and presentation skills.
· Strong skills in relationship-building, communication, and donor engagement.
· Experience with donor affinity groups and/or major gift fundraising preferred.
· Ability to manage multiple projects, set priorities, and meet deadlines.
· Proficiency in Microsoft Office and CRM/database systems.
· Self-starter with a team-oriented approach and community-focused mindset.
· Must have reliable transportation and availability to work flexible hours as needed.
· Excellent organizational and project management skills with attention to detail.
Physical Demands:
· Frequent communication via phone, email, and in-person interaction.
· Ability to sit at a workstation for extended periods (4-6 hours).
· Must be able to travel off-site to represent the organization (e.g., give fundraising presentations and attend meetings)
· Must have good manual dexterity to use common office equipment (i.e.computers and copiers).
· Lift 15-20 lbs.
United Way Core Competencies:
· Mission-Focused: Catalyze others’ commitment to the mission to create social change that leads to better lives and healthier communities. This drives their performance and professional motivations.
· Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
· Collaborator: Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
· Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
· Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.