Stories can be powerful. Follow these best practices to make sure your story is strong.
The Essence of the Story
- a CHARACTER
- who WANTS SOMETHING
- and EXPERIENCES OBSTACLES in their path
The Character
- Relatable
- Experiencing authentic emotion
- Wants something (internal or external)
The Story
- A specific moment that stands apart
- Specific details
- A path to success or failure
- Has a beginning, middle, and end
Conclusion
- Make sure to include how donors made a difference.
- "Because of you..."
- "Without you..."
Confidentiality
Real stories, without real names or images, can still spark an emotional response and empathy in our supporters. It is possible to protect privacy and still share an impactful story. Example